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Is it the archer or the arrow? It’s been an age-old question. For many aspirational players something new in the bag can often motivate and inspire them to play more frequently. According to Golf Datatech research, despite rounds played in the month of August up 3.5% nationally, year-to-date it is exactly the same as the year before. It helps to support the argument that equipment trends may have run their course and players are becoming less inspired with the latest and greatest coming from manufacturers. Agree to disagree? The days of 20 yards longer now seem like a fairytale. More time and words have been devoted in recent years towards rolling back distance that promoting gains.

Distance remains the #1 selling feature consumers are looking for. Often new products are sold with the implied belief that said product will make each of us a better player. However, it begins with the internal conviction that we are immediately better by simply having the club or ball in our possession. The interesting aspect of this phenomenon is that it’s universal. Whether you are a TOUR pro or a weekend warrior, you must have belief in the products you are playing.

Avid players, which are the most coveted buyers manufacturers and retailers vie for, pay close attention to equipment trends on TOUR. When something new appears in a player’s bag it immediately attracts attention. If it finds the winner’s circle it becomes further validated. Week after week, it can become tricky to remember what worked for one player or another. As the saying goes, to each their own. Factor in the economic stimulus PGA TOUR players are presented with and the topic appears a little more confusing. Nevertheless, not all players have seen success after making a switch. In fact some have been known to move back into something they had success with in the past thus attesting to the notion that you must have complete faith in what you play for a chance of success. There were several examples of this happening, yet you didn’t hear anything made of it.

Case in point, there is a clear difference between being a “free agent” and being under contract to play a brand’s equipment, yet playing another’s. The current World No. 1, Brooks Koepka is a “free agent” who chooses to play Titleist’s Pro V1x golf ball without an agreement. It is also happens to be the golf ball with which he has won four major championships since returning to it in January 2017.

Patrick Reed is another “free agent” who won the 2018 Masters trusting the Titleist Pro V1, just five events after switching from a competitive brand (Callaway). In fact, he played three different competitive brands (Callaway, TaylorMade, Bridgestone) in the year leading up to his first major title before even trying and settling on Titleist

Gary Woodland, yet another “free agent” when he won the 2019 U.S. Open switched to the Titleist Pro V1 from Bridgestone, according to TOUR sources just four weeks prior. Woodland has since officially joined the Titleist golf ball roster and recently finished 5th at the ZOZO Championship. Then there are those players who are paid to play their sponsor’s golf ball, but instead play and win using a Titleist even though they don’t have an agreement.

For the second time in two months, a full product line, high profile player from a competitive brand made the switch to a Titleist golf ball and won on the European Tour. The first came in September, when the KLM Open champion, Sergio Garcia, who made his switch at The Northern Trust, according to sources, claimed victory in just his third event after transitioning to the Titleist Pro V1. Another player is Nicolas Colsaerts, who fell from a career-high of World No. 32 in May of 2012, to as low as No. 424 just last month. He switched to the Titleist Pro V1x at the KLM Open. In danger of losing his European Tour card for next season, Colsaerts switched from the same competitive brand as Garcia, sources report, and went on to capture the French Open in just his sixth event since putting the Titleist Pro V1x in play. The 2012 Ryder Cup participant returned to the winners’ circle for the first time in seven years!

Another high profile convert is Daniel Berger. He was ranked as high as No. 18 in June of 2017 and has fallen down to No. 141. After finishing outside the top 125 in the 2018-19 FedExCup Rankings, Berger had five starts on a minor medical exemption to earn 15 FedExCup points and retain his PGA TOUR card for the new season.

While still under contract with Callaway, Berger moved back to Titleist and the Pro V1 to start the new campaign. He finished T-23 at the season-opening Safeway Open, more than doubling the required point total to keep his job. He followed with a T-18 at the Shriners Hospitals for Children Open, earning another 39 FedExCup points. Ironically, Berger had gone to Twitter in January of 2018 and stated, “I switched to the chrome soft last year and I will say I’m a better golfer because of it. Try it before knocking it.”  Berger finished T17 at the ZOZO Championship.

Kevin Na won the Shriners Hospitals For Children Open using a Titleist ball. He made a PGA TOUR record 558’11” of putts for the week. Was it the putter, ball or both? Na used an Odyssey Toulon Madison putter in his victory. You be the judge.

Now it could be interpreted that Callaway’s ball isn’t everything it claims to be. That isn’t the case. The players noted found success going to something they already knew. Callaway has seen success with its ball on TOUR. Danny Willett won the BMW PGA Championship on the European Tour with a Chrome Soft X ball. Maverick McNealy earned his PGA TOUR Card by finishing in the top 25 on the Korn Ferry Tour regular season standings. He plays a Chrome Soft X.

However, the defections aren’t just from one brand, as two of the most high-profile players coming out of college this year are contracted to play the golf ball and full product line of TaylorMade equipment. Yet both won for the first time on the PGA TOUR playing a Titleist golf ball. Collin Morikawa won his first PGA TOUR event at the 2019 Barracuda Championship in only his fourth start as a professional. He won playing the Titleist Pro V1x and went on to advance to the BMW Championship in the FedExCup Playoffs. Morikawa started the new season playing a TaylorMade golf ball, according to TOUR sources, but returned to the Titleist Pro V1x at the CJ Cup after just two starts. He played it again at the ZOZO Championship. Matthew Wolff won the 3M Open in just his third start as a professional playing the Pro V1. He started the 2019-20 season playing TaylorMade. But what if this wasn’t about a golf ball? What if it was a driver? It would make a lot more noise both with the media, retailers and certainly with consumers.

Golfers have worshipped at the altar of new for many years, if not decades. And they will continue to. The contention is that it offers hope that one’s game is going to see immediate improvement. Yet, some of the best went back to something they already knew and it paid big dividends. Had it not been a ball, chances are it would have generated more excitement. But the facts speak for themselves. Good products are no longer as hard to find today as they were 5/10/15 or 20 years ago. But knowing what works for your game is still a tricky proposition, especially when more variables are entered into the equation each time something new arrives. It can often be a trial and error experiment. The ultimate challenge is finding the solutions versus adding to the problem!

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You want to put them on track to the PGA Tour? Less than 1% of high school athletes will reach the promised land. 
http://www.ncaa.org/about/resources/research/estimated-probability-competing-professional-athletics

Imagine (or remember) your very first competitive round of golf.  You might have to drift all the way back to you in elementary school.

Standing there on the first tee with you is at least another, ifnot 2 other kids. Maybe you start to think to yourself, I’ve only hit some balls at the range. I don’t go after the ball and hit it again. I just stay there and hit another one; a bunch of other ones. Have these kids played a actual golf game before? She doesn’t look as nervous as I feel.

Then it’s your turn. How well do you think you hit that first shot? Maybe you crushed it. Maybe you didn’t. But what next? If you struggle,it will be a long, long day with no one to jump in and help you out.

The PGA Junior League offers a substantially different introduction to competing at this challenging and captivating game.  First of all, each kid gets a jersey with a number on it and participates as a member of a team. The teams are organized so that kids play with other kids of similar age and experience. A scramble format helps celebrate and highlight each players’ best shots and keeps the pace of play moving along.

I have noticed that quite a few participants from the local PGA Junior League have gone on to play for their high school teams. 

This is a game you can play, at least recreationally, perhaps for business, maybe even professionally, but play,for the rest of your life.

Additional health benefit: replaces at least 3 hours a week of electronic screen time with outdoor recreational activity, Vitamin D, etc.,etc.

Check out https://www.pgajrleague.com

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Like an archer drawing back the bowstring – (1) Storing energy (backswing) and releasing the arrow – (2) Releasing energy (downswing).

Most problems arise by trying to create energy and exert directional control in the downswing.

Why do we swing the golf club in the first place?  The answer should be: to advance the ball to a specific target. Point A to Point B

A struggling golfer tends to miss this perspective. They try to “hit the ball” and in some particular kind of way. They make the ball their target and lose track of where they want it to go. They try to remember a handful of swing thoughts then look up and hope it’s headed at the flag. In most other sports, especially target oriented ones; we face the target and sight it directly. In golf you’re placed perpendicular to, and your sight is shifted away from the target. Making the ball the target and holding the club too tight are the 2 most recurrent issues causing poor golf shots. Some golfers say “I stood up” or “I didn’t keep my left arm straight” or really a slew of other things. But, these are resultant causes for bad shots, not the root problem. Like when you throw a rock in a pond it ripples out from the center. What most golfers self-diagnose as the problem is like the outer ripple on the pond. You want to isolate the pebble – the root cause. And that goes back to making the golf ball the target and/or too much grip pressure causing all those other issues.

Remember 3 important keys: Feel the clubhead, watch the ball, and keep your mind’s eye on the target.

To succeed at ballstriking, you have to become a craftsman – your tool is the club.  If you can control the club then you can predict your ball flight. There are 4 key elements to focus on in order to bring the club under your control. I have turned them into a drill called the “4 P’s.”

Path – watch to see where the club is bottoming out and the direction it is traveling through that point.

Pressure – keep grip pressure consistent through the transition from backswing into downswing and through impact to the finish. Grip pressure is the most important ingredient in the whole recipe. You can’t control the club if you can’t even feel the club.

Pause – most “bad” swings are lost in the transition from backswing to downswing. Make sure it is two distinct actions: storing energy (backswing) releasing energy (downswing).

Pose – swing to a balanced finish position. Most bad swings are not only muddled in the transition, they also look incomplete either with an unfinished backswing hurried into the downswing, or a sawed off finish trying to steer the ball.

If you spend all your energy focusing on just those four concepts during your practice sessions, you will dramatically increase your ability to effectively use the golf club to move your ball to those point b’s.

It sounds so easy. But it takes a lot of time and concentrated effort. The information is straightforward but you want to make sure you go about it correctly. Rich and I can help you process the information in order to improve your skills and hopefully enjoy the game more.

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